How to Pick Your Niche?

The prospect of starting a blog is incredibly exciting, but before you begin the journey, there’s one important thing you need to do: choose your niche. Your niche will define your content, your audience, and set the tone for everything your blog will become.

The following guide will help you narrow down that one thing (or perhaps a few things) that will form the basis of your blog.

Why Does Your Niche Matter?

Your niche refers to the general topic on which your blog will be based. There are multiple reasons why you need a niche.

Audience Targeting: A rich niche attracts and keeps readers who are engaged. 

Structural: It gives you a backbone for your content, making it easier to pitch and plan posts.

 Best Monetization Options: Some niches are potentially better monetized than others, via ad money, affiliate links, or selling your own products or services (or a combination thereof).

Steps to Choosing Your Blogging Niche

1. Identify Your Interests and Passions

 First, create a list of topics that interest you. These might include hobbies, abilities or passion areas. You need to feel excited about your topic because it will keep you immune from going nowhere to do nothing on a consistent basis.

Self-Reflection Questions:

What activities or topics excite you?

What do you love to talk about with friends and family?

What do you enjoy learning about?

2. Evaluate Your Knowledge and Expertise

Think about the things you know a lot about, the things you are interested to talk about.

What is your expertise? How can you use it to make a blog interesting, informative and thus burrow into your readers’ minds?

2. Think about your readers: who are they?

Or by a 48-year-old mother and middle-class second-generation Latina, educated up to college and very upset about the state of the US?

You need to think about what they want to read, how to interest them in your bar mitzvah or your ukulele folly. Just another rambling blog, forgotten within minutes, will certainly not be shared by your readers.

You need figure out your audience and your niche!

Will your audience be new moms, maybe even niche down to moms of toddlers?